ArchLIGHT Summit

With on-demand streaming services, immersive video games, and mesmerizing virtual reality platforms, staying home, alone, in the dark has never been more seductive. Humans are inherently social creatures, consequently producers and designers have discovered that creating extraordinary architectural attractions that encourage human interaction is a successful strategy for enticing people to venture out and gather. In this session, we will explore the rapid growth in the application of entertainment lighting techniques across many architectural genres, including retail, museum exhibition, and commercial architecture. The name of the game is attraction and immersion.